American Apparel and Sesame Street Collaborate on Line of T-shirts

Oct 8, 2009

Los Angeles-based American Apparel announced the launch of an exciting partnership with Sesame Street to produce a limited-edition run of classic T-shirts. Commemorating the 40th anniversary of Sesame Street this fall, the new line will feature a handful of Jim Henson's most compelling characters printed as their original line drawings on American Apparel garments.

Sesame Street, educating children in more than 120 countries, approached American Apparel earlier this year with the show's entire catalog of graphics. The two companies immediately connected over the different but passionate ideologies that drive them and set about working together.

"We sat down and went through eight discs of artwork from the Sesame Street archive and picked the ones we responded to the most,” said Carolina Crespo, a graphic designer at American Apparel. “It took almost two months, but the end result is a cast of characters and images that bring a modern feel to Sesame Street and a heritage to American Apparel."

Drawings of the various Sesame Street characters were translated into line illustrations and printed on the dozens of bright colors of American Apparel t-shirts. The first four prints selected span the 1960s, 70s, 80s and 90s, and range from individual characters like Big Bird to a picture of nearly the entire cast.

The line, which is set for release this month, will be sold in 25 American Apparel stores worldwide, including locations in New York, Los Angeles, Tokyo and Berlin, as well as online. With the recent relaunch and expansion of the American Apparel Kids' line, the companies hope to translate the same classic images into kids' sizes.

New York-based T shirt supplier Anvil Knitwear Official Sponsor for Farm Aid 2009

Anvil Knitwear Named Official T-shirt Supplier of Farm Aid 2009

Oct 8, 2009

New York-based Anvil Knitwear announced it will be a sponsor and the official T-shirt supplier of Farm Aid 2009, presented by Horizon Organic in St. Louis on October 4 at the Verizon Wireless Amphitheater. Farm Aid is a nonprofit organization that has raised nearly $36 million to promote a strong and resilient family farm system of agriculture.

"Farm Aid's mission of sustaining family farms is extremely important to us,” said Anthony Corsano, Anvil Knitwear CEO. “We are the largest domestic buyer of organic cotton grown in the United States, and most of our organic cotton comes from family farms. We have made a commitment to U.S. organic cotton farmers that we will buy only U.S.-grown organic cotton for our AnvilOrganic T-shirt line as long as there is enough of it to supply our needs, and our new AnvilSustainable T-shirt supports farmers that are transitioning their fields to organic. Hopefully it will encourage other farmers to do the same."

Farm Aid is offering tees from Anvil's Eco Collection as part of its fundraising initiatives on its Web site, www.farmaid.org, and at the concert at the Verizon Wireless Amphitheater.

Farm Aid board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews headline the event, along with Wilco, Jason Mraz, Gretchen Wilson, Jamey Johnson, Billy Joe Shaver, and Phosphorescent.

Anvil will demonstrate how its AnvilSustainable and AnvilOrganic tees are made featuring a working model of Eli Whitney's original cotton gin at an on-site booth as part of the HOMEGROWN Village at the Verizon Wireless Amphitheater on Sunday afternoon from 12 to 6 p.m.

About Anvil Knitwear

Anvil Knitwear Inc., a socially and environmentally responsible manufacturer of sportswear and accessories, is a leader in the sustainable apparel industry with its AnvilOrganic, AnvilRecycled and AnvilSustainable brands. Anvil Knitwear was recently ranked the world's sixth-largest organic program and the largest domestic purchaser of U.S.-grown certified organic cotton. Anvil Knitwear offers 15 affordable eco styles made from a variety of fibers such as certified organic cotton, transitional cotton, recycled cotton, and recycled PET bottles and blends in addition to its over 90 traditional styles.

For more information, please visit www.anvilknitwear.com and www.anvilcsr.com.

About Farm Aid

Farm Aid's mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid's work with family farmers and to inspire people to choose family-farmed food. Since 1985, Farm Aid, with the support of the artists who contribute their performances each year, has raised nearly $36 million to support programs that help farmers thrive, create and strengthen connections between farmers and eaters, take action to change the dominant system of industrial agriculture and promote food from family farms.